How Not to be a Robot in a Digital World
This session will guide real estate professionals on how to maintain their authentic personality in online interactions, effectively engage with their audience, and build real connections through digital networking. By developing digital etiquette and utilizing the right tools, realtors can humanize their brand and foster genuine relationships with clients, setting themselves apart in a highly competitive industry.
Objectives:
– Personal Outreach
– Crafting an initial message that’s personalized, referencing something specific about a potential client’s profile to make a memorable first impression.
– Consistent Tone
– Choosing a brand tone that aligns with your values, whether friendly, professional, or educational, and consistently using it across platforms.
– Engagement through Comments
– Responding to audience comments with thoughtful replies to build rapport and show that you’re listening.
Instructor: Heather Haase
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